Miami Swim Week | Mercedes-Benz Fashion Week Swim Show

Miami Swim Week | Mercedes-Benz Fashion Week Swim Show

As the winter season is just getting going here in Miami Beach, I thought it might be fun to see what preparations are underway for Swimweek 2013! Anyone who works or knows swimwear, knows the amazing week every summer when swim lines from around the world convene in the Miami Beach convention center. There are amazing brands from Australia, France, Canada, all over South America, and beyond- and when I say a lot, I mean like over 500 lines! Mercedes-Benz also sponsors a ton of fashion shows at different hotels around the Beach, and its an amazing look at what's to come for the following season. The convention center itself is packed full of booths from the different lines, not only of swimwear, but of cover-ups and other beach accessories. Larger brands like Vix, L*Space, Roxy, etc will have booths three or four times the size of the other brands, and are typically closed off. You have to make an appointment or at least prove that you are a retail buyer if you want to check them out. Obviously this is to protect their designs from anyone looking to copy them and it's interesting to see how tight they really are about checking things out in there. I worked for a smaller brand as a model two years ago and had so much fun. The Convention Center show isn't open to the public, but its pretty easy to get tickets to some of the fashion shows around Beach and of course the after-parties!

Here is the schedule from LAST year's swim show:

Thursday
7pm – Diesel Location: Cabana Grande
8-10 OFFICIAL KICK OFF PARTY presented by Skyy® Vodka. Location: The Raleigh

Friday
6pm – White Sands Australia. Location: Cabana Grande
7 – Poko Pano Location: Oasis
8 – Beach Bunny Swimwear. Location: Cabana Grande
9 – Crystal Jin Location: Oasis
10 – L*Space by Monica Wise. Location: Cabana Grande
11-1am Wildfox Swimwear. Location: Penthouse

Saturday
6PM – Caffé Swimwear. Location: Cabana Grande
7 – Dolores Cortés. Location: Oasis
8 – Mara Hoffman swim. Location: Cabana Grande
9 – Aqua Di Lara. Location: Oasis
10 A.Ché / Natori. Location: Cabana Grande

Sunday, July 17
6-7pm (TBA) Location: Penthouse
7 – Cia.Marítima. Location: Cabana Grande
8 – Luli Fama. Location: Oasis
9 – Luxe by Lisa Vogel. Location: Cabana Grande
10 – Lisa Blue. Location: Oasis

Monday
6PM – A.Z Araujo / Aguaclara / Aquarella. Location: Cabana Grande
7 – Kooey Swimwear Australia. Location: Oasis
8 – Nico Lita. Location:  Cabana Grande
9 – (TBA) Location: Oasis
10 – True Religion swimwear. Location: Cabana Grande